Mr. Sobhy
Co-Founder & Agricultural Visionary
A dependable supply partner for Class 1 and Class 2 fresh sweet potatoes — all sizes from Small to XL, shipped in reefer containers directly from Egypt.
Direct farm cultivation across prime agricultural reclamation soils in Egypt, certified under GLOBALG.A.P.
Weekly scheduled shipments via 40ft high-cube reefer containers to Rotterdam, Felixstowe, and Marseille.
Consistent contractual supply partnerships with wholesalers, supermarket packers, and fresh-cut processors.
Specialized sweet potato export management, rigorous grading standards, and integrated cold-chain logistics.
From careful sourcing to timely delivery — we handle each step so European buyers receive consistent, well-graded sweet potatoes every season.
Fresh Crops Import & Export (R&B) connects Egyptian sweet potato production directly with buyers across Europe. By overseeing cultivation, harvest grading, climate curing, and cold-chain shipping under one roof, we eliminate intermediaries for better pricing and total accountability.
Every shipment goes through a structured process — grading, sorting, cold storage and pre-shipment inspection — so buyers know exactly what to expect when the container arrives at European ports.
EU-standard quality control from field monitoring to port arrival.
Long-term supply partnerships with on-time shipment schedules.
Custom carton sizes, mixed weight bands, and private labelling.
Clear CIF terms, continuous Reefer data, and live shipment updates.
The story of Fresh Crops (R&B) is a testament to resilience, deep agricultural roots, and a relentless pursuit of excellence. Starting from the ground up, Mr. Sobhy and Mr. Mostafa Sobhy built this enterprise on the core belief that true success stems from hard work, integrity, and an intimate knowledge of the Egyptian soil. What began as a dedicated local farming endeavor has blossomed into a premier export operation, bridging authentic agricultural craftsmanship with European wholesale markets. Today, their hands-on approach and unwavering commitment to quality remain the driving force behind every harvest we deliver.
Co-Founder & Agricultural Visionary
Co-Founder & Export Director
Class 1 for premium retail channels; Class 1 for fresh markets and wholesale buyers seeking excellent value.
Ideal for supermarkets, retail chains and premium fresh market outlets requiring uniform shape and appearance.
Suited to fresh wholesale markets, food service distribution, and processing — minor shape or skin variation permitted.
Take a visual journey through our integrated agricultural process. See firsthand how we harvest, meticulously grade, and securely pack our premium sweet potatoes for international export.
Six well-managed stages from field selection to port departure — keeping quality consistent at every step.
Sweet potatoes are sourced from carefully selected Egyptian farms known for reliable output and agronomic discipline.
Tubers are harvested at optimal maturity to protect shelf life and eating quality throughout the shipping period.
Post-harvest curing under controlled temperature and humidity conditions heals the skin, reduces moisture loss and enhances natural sweetness.
Produce is washed, manually sorted for cosmetic grade and mechanically separated by weight to meet precise buyer specifications.
Packed to order in 6 kg branded cartons or 600 kg bulk bins, ready for palletisation and container loading.
Loaded into refrigerated containers at 13–15 °C and dispatched directly to agreed European destination ports.
Full size chart, packing formats and product details for purchasing teams.
Custom packing and private labelling available on request.
Supply certified to the standards European import buyers expect.
Good Agricultural Practice — covering food safety, traceability and responsible sourcing from field to export.
Sedex Members Ethical Trade Audit — covering labour rights, health and safety, environment and business conduct.
International quality management system standard ensuring consistent quality control and process excellence.
From our fertile soils directly to European hubs. Our seamless cold-chain sea routes ensure accelerated transit times, preserving the field-fresh quality and extending the shelf life of every harvest.
Central hub for Northern Europe.
Direct scheduled discharge for UK retail.
Premium fresh produce gateways.
Major distribution hub for Central Europe.
Rapid Mediterranean maritime access.
Seamless inland distribution across the European Union via our primary maritime port hubs.
Clear and transparent answers to the most common inquiries from our European import partners.
Send us your requirements and we will respond within 24 hours.